As we start 2026, the first weeks back highlight something obvious: uncertainty isn’t abstract. Politics, markets, and business are intertwined, headlines shift by the hour, alliances pivot, and biases are everywhere..
Through it all, one thing is clear: data and insight remain our most reliable compass. With the right information, businesses can make decisions with confidence, even when the world feels unsettled.
Nowhere is this more visible than in shipping - a truly global industry, moving goods, building materials, food, and manufactured products with precision and predictability across every time zone. It’s an old industry, with deep-rooted practices and legacy ways of working. And yet, the same industry now has access to new tools - digital systems, analytics, commercial and financial insights - that can transform how it operates.
These aren’t shiny toys. They are tools that change the way decisions are made, helping businesses keep the lights on, keep supply chains moving, and navigate both market and political uncertainty with clarity. The organisations that benefit most are the ones that integrate these tools into their operations, not as an add-on, but as part of how they think, plan, and act.
In a world of constant change, the advantage goes to those who understand what’s happening, can interpret the data, and can make timely decisions. The story of 2026 won’t be about reacting to headlines. It will be about using insight to keep global business moving, no matter how unpredictable the world outside becomes.
Ready to talk? Get in touch today ...
John Wills
COO Shipnet